Telco agents and MSPs seem, on the surface, to operate in completely separate worlds. They have different financial models, sales compensation strategies and client conversations, not to mention different approaches to IT.
But many agents are looking toward managed services to up their recurring revenue and create ongoing stickiness with their customers. This pivot sounds great in theory, but in practice, it can be almost impossible to figure out on your own. Fear not, it can be done.
At the upcoming Channel Partners Conference & Expo in Las Vegas, agents who have “been there, done that,” will explain how. Jared Martin, vice president, MSx managed services at TPx Communications, will lead these experts in a discussion entitled “Agents Can Sell Managed Services. Here’s How,” March 10, part of the sales and marketing track sponsored by Nextiva, to lay out how to integrate managed services into your existing agent business model.
Channel Partners spoke to two of the three panelists: Matt Kanaskie, vice president of sales operations at Marco Technologies, and Nancy Ridge, founder and president of Ridge Innovative, as well as moderator Jared Martin to get the scoop.
Join Martin, Kanaskie, Ridge and 100+ industry-leading speakers, more than 6,400 partners and 300+ key vendors, distributors and master agents at the Channel Partners Conference & Expo, March 9-12. Register now!
“Regardless of what our particular circumstances are, or where we are in our digital transformation journey, the key is developing a growth mindset. With that, any hurdle can be overcome.”
— Nancy Ridge