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About

We help companies build an ecosystem of alliances and partners who have relationships with the customers they want, and who add value to their product or service to improve customer experience.

Recent Posts

Culture of Innovation Cortney Harding: From Screens to Spatial Computing: How AI and Ambient Technology Will Change How We Work and Live | Ep. 36

by admin | January 27, 2026 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Cortney Harding for an insightful conversation on how AI and ambient technology will change how we work and live. Cortney Harding is an in-demand expert in helping businesses harness the power of smartglasses,...
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Culture of Innovation Robert Horsley: Fragmented to Whole: Redefining Identity in the Digital Age | Ep. 35

by admin | November 17, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Robert Horsley for an insightful conversation on redefining identity in the digital age. Robert Horsley is the Chief Operating Officer and Chief Product Officer of Fragomen WorkRight™, where he leads the design and...
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Culture of Innovation Samrah Khan: AI is Shaping Top Trends in Partnering | Ep. 34

by admin | October 13, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Samrah Khan for an insightful conversation on AI shaping top trends in partnering. As the Head of SI Partnerships at Google Cloud, Samrah Khan stands at the forefront of revolutionizing cloud technology. Her profound...
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Culture of Innovation Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33

by admin | September 15, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two...
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Culture of Innovation Max Ferguson: Workflow Reimagined: Trust, Tech, and Transformation | Ep. 32

by admin | August 6, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Max Ferguson for an insightful conversation on reimagining workflows - exploring the intersection of trust, technology, and transformation. Max Ferguson is the Founder and CEO of Lumin, a global SaaS platform serving...
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Culture of Innovation Greg Sarafin: Rethinking GTM: From Product Push to Platform Power | Ep. 31

by admin | July 14, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power! Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by...
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Culture of Innovation Jessica McDowell: The Evolving Culture of Distributor Platforms | Ep. 30

by admin | June 23, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Jessica McDowell for a great conversation on the evolving culture of distributor platforms. Jessica is responsible for driving the strategic direction of the high growth technology market segments within TD SYNNEX’s...
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Culture of Innovation Simonne Eldridge: Alliances Beyond Go To Market | Ep. 29

by admin | May 21, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Simonne Eldridge for a great conversation on alliances beyond go to market. Simonne Eldridge brings over 35 years of experience in the planning, design, construction, operation, and governance of civil and environmental...
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Publications | A Channel For Change

by admin | May 20, 2025 | publications | 0 Comments

About New Memoir Explores Alliance of Channel Women Founding Article by Brady Hicks, Channel Vision Magazine In her new memoir, “A Channel for Change: How the Alliance of Channel Women (ACW) Took Root,” technology leader, author and advocate Nancy Ridge tells the...
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Publications | PX = CX

by admin | May 20, 2025 | publications | 0 Comments

About Unlocking the power of partner experience for greater CX impact Article by Nancy Ridge and Norma Watenpaugh Great customer experience (CX) fuels revenue growth. This statement sounds like common sense—plain, simple and supported by many studies over the years....
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