Nancy is speaking with esteemed colleague Norma Watenpaugh at the 2023 ASAP Global Alliance Summit in Tampa, FL.
The Featured Session: Driving Customer Value Through Your Partner Experience is scheduled on Monday, April 3rd 2:10-2:55PM.
Building a great partner experience results in greater loyalty, productivity, and profitability—but it can also bring with it so much more. Partners have become an integral part of the entire customer journey—so much so that it’s no exaggeration to say that partners are the customer experience. The presenters will reveal some of the results from their research into how partner experience impacts customer experience and how you can leverage that dynamic to drive value and better business outcomes for your ultimate customers. Among the topics this session will cover:
• How customers benefit from a strong partner experience
• What elements of the partner experience have the most impact on creating the customer experience
• What you can do to promote growth and innovation through your partners
ASAP Global Alliance Summit
For every executive who must partner to succeed, the ASAP Global Alliance Summit is your source for the depth of insight, learning, research, practical experience, and proven practices that enable profit, innovation, and value for the partnering enterprise.
The 2023 ASAP Global Alliance Summit promises to be bigger and better than ever, a content-rich in-person conference that provides countless opportunities for you to grow professionally and bring value to your alliance team.