Join Nancy Ridge Founder of Ridge Innovative and Tiffani Bova Chief Growth Evangelist of Salesforce, for a fascinating conversation on charting the path in 2021. As the pandemic accelerated innovation, they discuss top things to adopt in our transformed market, the shift to science in sales, committed action from leaders, how ecosystems are seen in the Growth Path context, and more!
Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts.
Index:
00:56 – Introduction of Tiffani Bova and her Background
03:51 – Example of innovation you have seen deliver great business outcomes
05:58 – Top 3 things we should adopt right now in our transformed market
09:03 – Shift to science in sales changing human side of relationships
12:11 – Committed action from leaders chasing revenue and trying to recover and re-tool
21:10 – Solutions to challenges with innovative leadership or expansion of technology of machine learning
32:03 – Ecosystems in the Growth Path and how organizations avoid the pitfalls
36:33 – What innovation would you most like to see gain adoption?
Helpful Links –
“The Experience Equation: How Happy Employees and Customers Accelerate Growth” – https://www.salesforce.com/form/conf/forbes-ex-cx-growth/
Growth IQ – https://www.tiffanibova.com/book/
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Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation S1 E7”!
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Release Date:
27 April 2021