Nancy Ridge and Adam Michalski discuss why attribution may be the most important outcome of blending art with science in channels today, why automation is the #1 trend in channel sales, and more. Adam is the Co-Founder and CEO of Partnered.io, the leading Account-based Partnership Platform, and host of The Partnered Podcast. With Partnered.io, you can easily automate and measure your partnerships to drive the most partner sourced & influenced revenue. Integrated directly with Slack & Salesforce for easy setup, simple partnership automation, and best-in-class attribution.
Partnered.io first caught Nancy’s attention when she was read a fascinating article written by Forrester Analyst Jay McBain about his picks for best Channel Software Tech in 2020. In the article, Jay described how ecosystems are evolving as the new frontier of digital transformation. Partnered.io really stood out to her, so she reached out to Adam and here we are today. Nancy is excited to share what she learned about Partnered.io with the Culture of Innovation audience.
Index:
00:50 – Introduction of Adam Michalski, Co-Founder and CEO of Partnered.io
02:23 – An example of innovation delivering great business outcomes
06:30 – Adam’s personal journey and passion leading to the creation of ABP software
10:05 – The current state of Partnership Attribution and where its heading
14:50 – What is Account-Based Partnerships and the tooling that can help with these types of partnerships
17:39 – Acceleration in the drive for change and mindset executing measurable change
22:23 – Pitfalls in creating value and generate revenue through ecosystems, how 2.0 environment can help
28:37 – Recurring theme from leaders on PartneredPodcast
31:35 – Innovation that Adam would like to see gain adoption
33:10 – Closing
Helpful Links:
Partnered.io – https://partnered.io
The Partnered Podcast – https://partneredpodcast.com
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Release Date:
17 December 2020