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Strategies for Long Term Sustainable Profitability that Generate Value

Strategies for Long Term Sustainable Profitability that Generate Value

by admin | Jun 15, 2023 | channel, news release, technology, technology conference, technology revolution

As we reach the mid-year mark of 2023, the effects of trends in the economic and financial sector are changing how organizations are positioning for profitability and growth. During the opening keynote at the recent Supernode conference in San Diego, it was shared the...
channelWise Coaching Cafe – Channel Partnerships Advice

channelWise Coaching Cafe – Channel Partnerships Advice

by admin | Apr 21, 2023 | channel, news release

Coaching Café, brought to you by ChannelWise Are you ready to brew up some strong solutions for building your channel ecosytem? Could you use a shot of new energy and direction as an ecosystem leader or build EQ with AI into your team dynamics? Come to the channelWise...
Announcing Partners Are the Customer Experience, a brand-new ASAP e-book

Announcing Partners Are the Customer Experience, a brand-new ASAP e-book

by admin | Apr 13, 2023 | channel, news release, technology

Making the Connection Between Partner Experience and Customer Experience Announcing Partners Are the Customer Experience, a brand-new ASAP e-book, written by Nancy Ridge and Norma Watenpaugh, CSAP. The authors drew on their extensive research to detail and highlight...
HR Tech Alliances Weekly Virtual Town Hall – Friday, April 07

HR Tech Alliances Weekly Virtual Town Hall – Friday, April 07

by admin | Apr 6, 2023 | news release, technology, women in tech

Another exciting Weekly Town Hall by HR Tech Alliances! VIP guests Norma Watenpaugh, CEO and Founding Principal of PhoenixCG and Nancy Ridge, Founder and President of Ridge Innovative share on their new eBook “Partners Are the Customer Experience”! Weekly Virtual Town...
Veterans in the Channel Ecosystem – An Untapped Resource

Veterans in the Channel Ecosystem – An Untapped Resource

by Nancy Ridge | Dec 7, 2022 | channel, news release

In celebration of Veteran’s Day, we are bringing together an all-star panel to discuss the value, experience and skills that veterans bring to the workforce. According to the U.S. Department for Veteran Affairs, every year, more than 200,000 service members transition...
Nancy Ridge Honored on 2022 Channel Futures DE&I 101 List

Nancy Ridge Honored on 2022 Channel Futures DE&I 101 List

by Nancy Ridge | Sep 27, 2022 | channel, news release, technology, women in tech

The List Recognizes Individuals Working toPromote Diversity, Equity & Inclusion in Technology Channels Nancy Ridge is among the honorees on the 2022 Channel Futures DE&I 101 list. The list recognizes individuals from a wide spectrum of multicultural...
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About

We help companies build an ecosystem of alliances and partners who have relationships with the customers they want, and who add value to their product or service to improve customer experience.

Recent Posts

Culture of Innovation Cortney Harding: From Screens to Spatial Computing: How AI and Ambient Technology Will Change How We Work and Live | Ep. 36

by admin | January 27, 2026 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Cortney Harding for an insightful conversation on how AI and ambient technology will change how we work and live. Cortney Harding is an in-demand expert in helping businesses harness the power of smartglasses,...
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Culture of Innovation Robert Horsley: Fragmented to Whole: Redefining Identity in the Digital Age | Ep. 35

by admin | November 17, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Robert Horsley for an insightful conversation on redefining identity in the digital age. Robert Horsley is the Chief Operating Officer and Chief Product Officer of Fragomen WorkRight™, where he leads the design and...
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Culture of Innovation Samrah Khan: AI is Shaping Top Trends in Partnering | Ep. 34

by admin | October 13, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Samrah Khan for an insightful conversation on AI shaping top trends in partnering. As the Head of SI Partnerships at Google Cloud, Samrah Khan stands at the forefront of revolutionizing cloud technology. Her profound...
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Culture of Innovation Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33

by admin | September 15, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two...
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Culture of Innovation Max Ferguson: Workflow Reimagined: Trust, Tech, and Transformation | Ep. 32

by admin | August 6, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge, Founder of Ridge Innovative, and Max Ferguson for an insightful conversation on reimagining workflows - exploring the intersection of trust, technology, and transformation. Max Ferguson is the Founder and CEO of Lumin, a global SaaS platform serving...
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Culture of Innovation Greg Sarafin: Rethinking GTM: From Product Push to Platform Power | Ep. 31

by admin | July 14, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power! Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by...
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Culture of Innovation Jessica McDowell: The Evolving Culture of Distributor Platforms | Ep. 30

by admin | June 23, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Jessica McDowell for a great conversation on the evolving culture of distributor platforms. Jessica is responsible for driving the strategic direction of the high growth technology market segments within TD SYNNEX’s...
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Culture of Innovation Simonne Eldridge: Alliances Beyond Go To Market | Ep. 29

by admin | May 21, 2025 | Culture of Innovation Podcast | 0 Comments

Join Nancy Ridge Founder of Ridge Innovative and Simonne Eldridge for a great conversation on alliances beyond go to market. Simonne Eldridge brings over 35 years of experience in the planning, design, construction, operation, and governance of civil and environmental...
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Publications | A Channel For Change

by admin | May 20, 2025 | publications | 0 Comments

About New Memoir Explores Alliance of Channel Women Founding Article by Brady Hicks, Channel Vision Magazine In her new memoir, “A Channel for Change: How the Alliance of Channel Women (ACW) Took Root,” technology leader, author and advocate Nancy Ridge tells the...
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Publications | PX = CX

by admin | May 20, 2025 | publications | 0 Comments

About Unlocking the power of partner experience for greater CX impact Article by Nancy Ridge and Norma Watenpaugh Great customer experience (CX) fuels revenue growth. This statement sounds like common sense—plain, simple and supported by many studies over the years....
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