Perhaps a third of B2B buyers might be willing to conduct fully-virtual transactions for new products up to a value of approximately USD 500,000, according to a McKinsey report, but they are less willing to do so for bigger deals. So how will B2B sales in the communications industry change in the future? What permanent changes might we see in outbound and inbound marketing, inside sales, field sales, and customer support? What new skills might sales professionals need? How will C-suite preferences evolve? What new tools, platforms, or practices could emerge? How will buyer expectations shift?

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The information and communication technologies (ICT) industry is playing a critical role in today’s unprecedented times. The PTC Webinar Series: Frictionless Business, will provide leaders, investors, analysts, technologists, academics, and others guidance on new trends and priorities. These sessions will weave today’s key challenges with breakthrough ideas and emerging innovations. Industry players will share perspectives ranging from organizational leadership to digital transformation, from investment outlook to rapidly evolving technologies, such as AI and edge computing.