Innovating through Ecosystem
Optimize Spend • Improve Customer Experience • Increase RevenueProfitable Growth through Ecosystem
We help companies build an ecosystem of alliances and partners who have relationships with the customers they want, and who add value to their product or service to improve customer experience. We come alongside them to design strategy, build frameworks and choose the right technology for profitable growth.
They will have bigger deals, higher close rates, and shorter sales cycles.
Our ideal clients range from those who already have a partner program that is ready to transition to today’s ecosystem model, to companies who are building from the ground up. We work across multiple verticals, include tech, finance, HR, manufacturing, and service organizations, anyone who is ready to invest in increasing sustainable growth.
Proud to be Recognized for Our Service and Innovation
Forrester
Top 100 Channel Podcasts
Channel Futures
Diversity, Equity & Inclusion
#44 Inc. 500 Fastest Growing Business; #5 in Telecom
Stevie Awards
Executive of the Year
What People Are Saying
Nancy Ridge has been an integral component in the success of both of our 100% Chiropractic clinics. Through one on one interaction with our Clinic Director, Nancy strengthened and enhanced the leadership skills that in turn elevated the skill set of the entire team. We will engage her with every office we open to ensure the ultimate level of success.
Michael Scharf, Partner at 100% Chiropractic – Winter Garden
“Nancy is one of the all time great minds in our industry. She has the rare combination of vision and operational expertise that can add tremendous value to any organization’s strategic plan. I’ve known and worked with Nancy for nearly 15 years now and I’m a better leader because of it. This is an easy 5 star review.”
Bruce Wirt, CRO at Telesystem
“Nancy was engaged to help our team understand the current state of the channel and the difference between transactional agents and real influencers. Her description and focus on finding strong influencers has had a tremendous effect on Televergence. The focus she helped us develop was critical in a new plan that we undertook to attract the kind of true industry influencers that have assisted in increasing strong new partnerships and driving new revenues to Televergence.”
Ira Globerson, Channel Chief and VP of Sales at Televergence
“As a new Clinic Director who has never led a team, I attribute our current growth and our future growth to Nancy’s remarkable guidance. I would recommend collaboration with Ms. Ridge to any and all that are looking to succeed in business and develop exemplary team leadership skills.”
Dr. Erin White, Clinic Director at 100% Chiropractic, Winter Garden, FL
“Nancy and Norma’s research strongly promotes the imperative of rethinking our traditional channel strategy to incorporate the optimal “PX” (Partner Experience) for the key entities that impact CX. The insights from their work are many, but all can be leveraged to redirect corporate partner strategy to leverage the true value of the Channel…”
Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner
“Partners are the customer experience. That is the innovative insight Nancy Ridge and Norma Watenpaugh share in this thoughtful study. Partners play a role in all stages of the customer engagement process and therefore they affect the overall customer experience.”
Prof. dr. Ard-Pieter de Man, Vrije Universiteit Amsterdam, School of Business and Economics
Expertise Where You Need It
Guided by our belief in innovation with a purpose, Ridge Innovative offers you choices on where you want to focus in transforming your alliance and partner programs. Whether you have a specific initiative in mind, a desire for re-igniting an existing program or building something brand new, our network of experts bring guidance, validation and results.
6 Step Proven Process
We take an ecosystem approach to channel alliances to deliver an interdependent value-creation network, resulting in customers achieving better business outcomes. Partners significantly increase the size of the deals, while closing them faster and more often.
